Filling Good
About
Filling Good was founded early in 2019 by Nelly Semaille, previously a finance manager who moved to Maidenhead the same year with her family.
Filling Good started out as a pop-up store inside the Craft Coop at the Nicholson Shopping Centre. Opening just two days a week with a limited range of products, it proved to be a good way of meeting hundreds of local people. Nelly connected with several customers who were very keen on taking a more active role in the shop as it grew.
Market research in Maidenhead and other local towns, combined with customer feedback, showed that there was a market for a Zero Waste Shop. It was clear that more and more customers wanted to switch all the products on their shopping lists to local, eco-friendly, and ethical items. The Zero Waste movement is taking off nationally and Filling Good has arrived in Maidenhead at just the right moment to help people reduce their waste and buy ethically.
The interest and enthusiasm shown by the customers and another community shop in Reading, The True Food Coop, triggered the idea of opening a co-operative in Maidenhead. A group of local people came together with a common goal: to create a community zero waste shop in Maidenhead, to make it easy for people who wished to live an eco-friendlier life, and to bring the community together.
Their shared vision is to offer carefully curated products that are as eco-friendly, local, affordable, and as healthy as possible and also to provide a welcoming space for activities that raise awareness about climate change, environmental pollution, and sustainable lifestyle solutions.
The shop will be owned and run by the community, for the community as a society on cooperative principles.
The volunteer Directors of Filling Good are all passionate about creating a wonderful, welcoming space that does so much more than could be expected from a ‘simple shop’.
Volunteer with Filling Good!
The community and not for profit zero waste shop of Maidenhead is looking for help!
Be a part of our cooperative which is striving to help local residents to refill their groceries and have a more sustainable lifestyle!
Volunteer with us and get a generous 10% off your purchase... More information here:
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Filling Good goes Carbon Negative
Share on Facebook Share on Twitter Share on Linkedin Email this linkWhen profit has been made in the fiscal year 2021-22, a resolution has been submitted for vote to the members, to dedicate a big part of it to environmental charities and carbon compensating projects. The members have, with a big majority, voted for the resolution, making from Filling Good the first carbon negative shop in Maidenhead (and probably far beyond!).
But it is important for us as a community shop to make something clear: we don't like the term “offset” as you can't 'reverse' or wipe away CO2 emissions. We are doing our best to reduce our impact first before going for a compensation. And to understand our impact overall, we went into the details of our own impact. Hence this piece of work. We hope you will appreciate the efforts we do. Have a good read in the document on the right hand side of the webpage! -
World Refill Day
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Join the refill revolution!
World Refill Day is a global campaign to prevent plastic pollution and help people live with less waste.
How can we live a less wasteful life?
Are refills really more expensive??
How can I clean my house in an environmentally friendly way?
Come and join us to find out!
Filling Good, the local community and not for profit zero waste shop, mostly run by volunteers, will have loads of information, tips, quizzes, and fun bits to show how easy refills can be, and help your start your zero-waste journey!
Come and meet our lovely volunteers and take part in the fun.
