Maidenhead Town Centre Shopfront Supplementary Planning Document

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The Royal Borough of Windsor & Maidenhead is in the process of producing a Maidenhead Town Centre Shopfront Supplementary Planning Document (SPD) which will provide an update to the guidance contained in the Maidenhead Business and Shop Front Design Guide, dated August 2013, and supports policy TR3 of the Borough Local Plan. This guidance applies only where a new or replacement shopfront requires planning permission.  

As part of our commitment to revitalising the town centre, the SPD aims to:

  • promote attractive, well-designed shopfronts that enhance the character of Maidenhead

  • support economic vitality by encouraging designs that improve the shopping experience

  • preserve and celebrate heritage features, particularly within conservation areas

  • ensure accessibility and safety for all users of the town centre

  • guide planning decisions with clear, practical design principles.

Why this matters

Shopfronts play a crucial role in shaping the identity and appeal of Maidenhead’s town centre. Whether traditional or contemporary, well-designed shopfronts contribute to a vibrant, welcoming environment for residents, visitors, and businesses alike.

This SPD complements existing planning policies, including the National Planning Policy Framework and Borough Local Plan, and will be a material consideration in future planning applications.

The Royal Borough of Windsor & Maidenhead is in the process of producing a Maidenhead Town Centre Shopfront Supplementary Planning Document (SPD) which will provide an update to the guidance contained in the Maidenhead Business and Shop Front Design Guide, dated August 2013, and supports policy TR3 of the Borough Local Plan. This guidance applies only where a new or replacement shopfront requires planning permission.  

As part of our commitment to revitalising the town centre, the SPD aims to:

  • promote attractive, well-designed shopfronts that enhance the character of Maidenhead

  • support economic vitality by encouraging designs that improve the shopping experience

  • preserve and celebrate heritage features, particularly within conservation areas

  • ensure accessibility and safety for all users of the town centre

  • guide planning decisions with clear, practical design principles.

Why this matters

Shopfronts play a crucial role in shaping the identity and appeal of Maidenhead’s town centre. Whether traditional or contemporary, well-designed shopfronts contribute to a vibrant, welcoming environment for residents, visitors, and businesses alike.

This SPD complements existing planning policies, including the National Planning Policy Framework and Borough Local Plan, and will be a material consideration in future planning applications.

  • Public Consultation - Closed

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    The Royal Borough prepared a draft Maidenhead Town Centre Shopfront Supplementary Planning Document (SPD) for public consultation.

    The consultation ran for six weeks from Monday 20 October 2025 to 30 November 2025. The consultation is now closed.

    If you have any questions about the draft SPD or the consultation process please contact the Planning Policy Team.

    The consultation documents are still available to view in the menu on the right-hand side of this web page.

    In person engagement events were held on the following dates and times:

    • Maidenhead Town Centre Library – Thursday 6th November 2025, 11am to 3.30pm 

    • Maidenhead Town Centre Library – Thursday 13th November 2025, 10am to 2pm

    Next steps
    Following the closure of the consultation, all comments received will be reviewed and a final version of the Supplementary Planning Document (SPD) will be prepared.
Page last updated: 01 Dec 2025, 02:14 PM