Maidenhead Town Centre Shopfront Supplementary Planning Document

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The Royal Borough of Windsor & Maidenhead is in the process of producing a Maidenhead Town Centre Shopfront Supplementary Planning Document (SPD) which will provide an update to the guidance contained in the Maidenhead Business and Shop Front Design Guide, dated August 2013, and supports policy TR3 of the Borough Local Plan. This guidance applies only where a new or replacement shopfront requires planning permission.  

As part of our commitment to revitalising the town centre, the SPD aims to:

  • promote attractive, well-designed shopfronts that enhance the character of Maidenhead

  • support economic vitality by encouraging designs that improve the shopping experience

  • preserve and celebrate heritage features, particularly within conservation areas

  • ensure accessibility and safety for all users of the town centre

  • guide planning decisions with clear, practical design principles.

Why this matters

Shopfronts play a crucial role in shaping the identity and appeal of Maidenhead’s town centre. Whether traditional or contemporary, well-designed shopfronts contribute to a vibrant, welcoming environment for residents, visitors, and businesses alike.

This SPD complements existing planning policies, including the National Planning Policy Framework and Borough Local Plan, and will be a material consideration in future planning applications.

The Royal Borough of Windsor & Maidenhead is in the process of producing a Maidenhead Town Centre Shopfront Supplementary Planning Document (SPD) which will provide an update to the guidance contained in the Maidenhead Business and Shop Front Design Guide, dated August 2013, and supports policy TR3 of the Borough Local Plan. This guidance applies only where a new or replacement shopfront requires planning permission.  

As part of our commitment to revitalising the town centre, the SPD aims to:

  • promote attractive, well-designed shopfronts that enhance the character of Maidenhead

  • support economic vitality by encouraging designs that improve the shopping experience

  • preserve and celebrate heritage features, particularly within conservation areas

  • ensure accessibility and safety for all users of the town centre

  • guide planning decisions with clear, practical design principles.

Why this matters

Shopfronts play a crucial role in shaping the identity and appeal of Maidenhead’s town centre. Whether traditional or contemporary, well-designed shopfronts contribute to a vibrant, welcoming environment for residents, visitors, and businesses alike.

This SPD complements existing planning policies, including the National Planning Policy Framework and Borough Local Plan, and will be a material consideration in future planning applications.

  • Public Consultation

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    We have reached the stage where a draft SPD has been prepared and we are keen to get your views on it. The draft SPD provides detailed guidance to support high-quality, context-sensitive shopfront design across Maidenhead town centre.

    You can view the draft SPD via the link in the consultation documents below.

    How to comment on the draft SPD

    The best way to comment is by completing our online response form on the Maidenhead Town Centre Shopfront SPD Consultation Portal, which includes a short questionnaire.

    You can also comment by completing the response form in the document list below and return it to us either:

    • By post to Planning Policy Consultations, Royal Borough of Windsor and Maidenhead, Town Hall, St Ives Road, Maidenhead, SL6 1RF

    All comments must be received by the Council by 11:59pm on Sunday 30th November 2025.

    Consultation Events

    You can get involved and find out more by attending one of the following consultation events:

    • Maidenhead Town Centre Library – Thursday 6th November 2025, 11am to 3.30pm 

    • Maidenhead Town Centre Library – Thursday 13th November 2025, 10am to 2pm


Page last updated: 22 Oct 2025, 10:05 AM